If you want to get your art online quickly and inexpensively, start a fan page (a.k.a. business page) on Facebook.
I can think of 4 reasons that Facebook should be your first step toward an online presence.
- Facebook has over 400,000,000 users. FOUR HUNDRED MILLION. But . . .
- You don’t have to be a member of Facebook to view a fan page. They are public. (This is why you need a fan page and not just a personal profile on Facebook.)
- Facebook fan pages are indexed by Google and appear near the top of search engine results.
- They’re free!
You do not need a personal account to start a fan page — only a business account. Facebook warns, however, that functionality is limited without the personal account.
Update: I just discovered that the below screen captures only apply if you already have another page. Otherwise, you won’t see the Ads & Pages link in the left column. Here are updated instructions.
So, let’s assume you have a personal account on Facebook and want to create a business/fan page. It’s easy to do in 4 quick steps.
From your Home on Facebook, click on Ads and Pages in the left sidebar.
When the next window opens, click on +Create Page.
Select your category. And please don’t select Local Business! I think that’s one of the dumbest categories for an online business. If you’re online, “local” doesn’t mean squat. Go for Artist, Band, or Public Figure and then select, presumably, Visual Artist from the drop-down menu.
Type in a name for your page. Most artists have found that they like to have a business page name that is different from their personal profile on Facebook. So, you might add a descriptive word (art, fine art, paintings, sculpture, photography) to go with your name, like these artists have done:
While I publish this as for beginners, I would also urge non-beginners to create a fan page — for the same for reasons I outlined above.
Be sure to read what the 3 most critical items are for your page.
Coming up: I’ll show you how to turn friends from your personal page into fans for your Facebook professional page.