While I usually try to be reassuring and supportive, I’m here to scare you today with a post that has become an annual Halloween tradition. I hope it spooks you into action.
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October 2010
If you have a space that is open to the public, do they know they’re invited? Check out this photo and you’ll understand why I just had to walk up the stairs to the gallery.
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You CAN use a blog instead of a website if everything is in order. If you’re going to be sending gallerists, curators, and collectors to your blog, you don’t want to waste any time wowing them. And you certainly don’t want to waste their time.
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Facebook is a robust site that helps you engage with others in powerful ways, but it can never replace your brand or the need for your own Web presence.
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The alternative to doing something is inaction. The alternative to marketing your art is waiting for something to happen and watching opportunities to pass by. I’m pretty sure you don’t want this.
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I like Catherine Foster’s recent email blast that encouraged recipients to unsubscribe if they did not want to remain on her list. Read her very short message and why I like it.
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The bar for blogging well is high. Often we’ll jump in without really knowing what we’re doing. Which is fine – I’ve made my way through life with this kind of chutzpah. What’s not okay is spending your precious time blogging badly. Because if you’re not going to do it well once you get going, why continue?
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Making art is all about you, and marketing your art is about your audience and ideal fans. You’re aiming to connect with others, so make sure your marketing is not I-centric. Talk to one person when you write.
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