Now you understand why Facebook can never replace your blog.
But do you also need a website? Or can you use a blog AS a website?
In other words: Can a blog replace the old standard website?
Caveat: IF it’s done properly.
If you’re going to be sending gallerists, curators, and collectors to your blog, you don’t want to waste any time wowing them. And you certainly don’t want to waste their time.
To Use a Blog Instead of a Website, These Items Should be in Place
1. Your own URL without typepad, blogspot, or wordpress in it. This is me getting picky. Obviously, there are numerous sites out there that can prove me wrong and do just fine with these URLs. I just find it easier to promote your own brand without them. They’re cumbersome.
2. A place on your blog to view portfolios of your art. I’m dismayed about how difficult it is to find art on some artists’ blogs. We shouldn’t have to wade through a lot of posts to see what you do.
Blog visitors should be able to go to a page of good-sized thumbnails, but you also need to direct them to any one of your images. You must have a system in place that allows you to find your art quickly online and share it with others. Here’s how to create a portfolio management system with WordPress.
You can use image-storing sites like Flickr, but you need to be able to control how the images are viewed and the credit lines.
3. A link to quickly find your résumé (if needed; otherwise, past exhibitions), bio, and artist statement. This can be in the sidebar, menu, or on your About page, but it shouldn’t be any deeper than that.
4. Not too much bling around your art. We should be able to easily focus our attention on your art. Avoid RMOs (random moving objects) and anything else that is too distracting on your art pages.
5. A place to sign up for your mailing list. Signing up for a blog feed is one thing, but cultivating that all important list of people who love your art should always be a goal.
6. How to contact you. This should be more than an email. Email can fail. You should have a phone number and business address as well. These additional contact methods also inspire trust in your visitors.
What did I miss?