Making art is all about you and what you have to say to the world.
Marketing your art isn’t about you. Marketing is about your audience and potential audience.
When you’re actively engaged in promoting your art, the tools you use are less important than the end result. You’re aiming to connect with others.
It’s hard to connect if your marketing is I-centric — when it’s all about “I did this” or “I did that.”
Look over the last blog post or newsletter you shared. How much of it is for your reader, and how much of it ignores the reader?
Whether you’re sending an email or postcard, writing a newsletter, or posting to your blog, always consider the person at the receiving end.
Whom do you want to read it?
Who is your ideal fan?
Describe this person in detail.
Are they male or female? Do they live in a certain geographical region? What kind of work do they do, and how do they spend their leisure time? What are their values?
Perhaps you can identify your ideal fan by name. I can do that with my business. There are two or three people that I call my perfect clients. I try to keep them foremost in my mind when I’m writing or creating a new product.
Sometimes I falter and forget about them. That’s when I struggle. When I need to get back on track, I think about my ideal fans and target my message to those people.