If you want people to help you promote your event, you have to give them the tools they need. You have to be clear about what you want them to do and how you can help them do it.
Whether you’re promoting an exhibit opening, a workshop, a demonstration, a fundraiser, or a performance, you must make it easy for others to promote you.
Recently I received a request in my inbox to help organizers promote their annual event.
The subject line of the email contained the name of the event.
The body of the message was personalized and polite, but was asking for me do all of the work. It said, simply: “Hope you might be able to mention it on your sites again” and ended with pleasantries.
Here’s why this message was ineffective:
- No hyperlink to resources to help promote the event (more on this in an upcoming post)
- No hyperlink to the event itself
- No pitch or urgency
- No timeline (the date of the event wasn’t in the message)
So . . . if I want to promote this event, I have to search for it online and go through all of the site’s links to find out how I should promote it. I’m sorry, but I really don’t have time to do that. And neither do your connections.
Give people what they need. Do the work for them.