Q: With everything that Facebook offers, why do I still need a blog?
A: Whoa, cowboy/cowgirl!
Yes, Facebook is a robust site that helps you engage with others in powerful ways, but it cannot replace the need for your own Web presence.
Both your blog and Facebook allow you to update your followers. They give people a place to comment and for you to respond in turn.
Both your blog and Facebook allow you to share images of your art. So far, they sound the same.
But . . . and this is critical . . . Facebook can never replace your brand. Facebook is its own brand and cares only about promoting itself.
Facebook has all kinds of diversions on every page, and they can change anything whenever they please. As we’ve discovered, it pleases them to change things frequently and often without notice!
Your blog is built around your artist world. On it, you share your images exactly the way you want readers to see them. You have items in your sidebar that relate to your art or are of interest to your readers.
You control many aspects of your blog including the design, the colors, the titles of each page, the navigation, the names of your JPGs (Facebook renames everything you upload), where your credit line appears, and much more. You can even – on WordPress blogs – control the format of your URLs.
Facebook = Little Control
Blog = You’re in Charge
If you’re convinced that you need to pay more attention to your blog, join Cynthia Morris and me for Blog Triage, an online class that starts today. It’s not too late to enroll, but you want to do it ASAP. We’ll help you get your blog back on track in just four weeks. (There’s a self-study option if you don’t need our help.)
How do you see the difference between how you use Facebook and how you use your blog?