“Liking” Can Lead to Lovin’

I wasn’t foolin’ around when I encouraged you to engage gallerists and other arts professionals through social media.

Michael Goettee, Crossing Guard

Michael Goettee, Crossing Guard. Acrylic and color pencil on canvas. 18 x 36 inches. ©The Artist

Michael Goettee, who doesn’t have a business page on Facebook–only a personal page–writes:

I had a great interview write-up at Cactus Creek just because I “liked” the owner’s Facebook site. She saw that, and then checked my profile with some of my art there.

She followed up with another article after I was included in a recent juried show at a local museum. And finally, a third, an announcement about the purchase.

Michael’s story doesn’t stop there. He’s had another Facebook success.

The curator at the Booth Western Art Museum found me on Facebook when I’d commented on a mutual friend’s posting. He thought he recognized my name from having heard it from someone else and clicked my profile out of curiosity. He then befriended me and invited me to visit him so we could talk about my work.

Bottom line: the curator acquired one of Michael’s paintings for the museum’s collection.

I’m not saying that friending people and liking museums on Facebook is going to produce the same results for you. I’m just saying “It doesn’t hurt!”

Do you have a success story from Facebook? Share it here.

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8 comments to “Liking” Can Lead to Lovin’

  • I am still reluctant to jump into Facebook and the exerpt from their privacy agreement below is why. This basically gives them rights to any image that is put on the site and for artists that is scary.

    1.For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”).

    • Casey: You can, as the terms state, change your privacy settings. But if you’re fearful, you probably shouldn’t use it.

      • Very true Alyson, but if my privacy settings are restricted to only friends and family, it defeats the purpose of using Facebook to promote my work to a new audience.

        Maybe a happy compromise is a minimal facebook presence with links to your website. ???? I’m still looking into all the options there.

        I’m looking forward to hearing more success stories from your readers about Facebook. I just wish their terms weren’t so oppressive for those in the creative arts.

  • Michael is a great guy who happens to be a great artist. He came and spoke to our art guild a few weeks back and it was a great lecture on promoting oneself as an artist.

    My friend Erin Hammill has been very successful on Facebook.

    Thanks for another great article!

  • I have gotten two solo exhibitions as a result of the ease of communication through my Facebook Account (and because I have enough framed art to mount a solo show on short notice when the curator has an unexpected cancellation). I also have found many useful bits of information thanks to the postings of other arts professionals.

    Having a Facebook Art Page in addition to a personal account really makes a difference if you are worried about being ‘friended’ by people you do not know. They can ‘like’ your work without becoming a facebook friend.

  • While not exactly the same…
    I joined a group for metalsmiths on FB and through someone else’s post about what galleries are good to approach for a metalworker I found out about Mobilia Gallery. I contacted them about gallery submissions and they in turn invited me to participate in their Teapot Redefined invitational exhibition.
    So connecting in a different way on FB helped me get involved with a gallery.