You are hereby absolved from sending any holiday greetings on behalf of your art business this year.
Getting holiday cards from artists is wonderful. I love it! I hope you ignore my first sentence above and send me one.
But you don’t have to. If you are planning on sending holiday cards this year, take a moment to think about what you are sending and why.
Holiday cards often get lost in the stacks of mail that appear during this season. Those stacks are dwindling each year, but there are still a lot of holiday greetings going out.
(In a few years, I’ll be advising you to be sure to send out cards because no one else is doing it.)
It can be awkward. Is it okay to promote your art at the same time you’re sending good tidings? Answer: No.
You can certainly use an image of your art on your card, but if you want to use promotional language, it’s best to leave that to a separate mailing.
Let’s face it: most holiday cards are lame. I didn’t say it’s not nice to get lame cards, but they usually consist of a picture and a short greeting. Fewer and fewer people are writing on their cards.
If you’re going to go to the trouble of sending a personal greeting, make it personal!
We stay in touch throughout the year now. With the help of email and Facebook, we are in closer contact than ever before. The people on our mailing lists see pictures we share online and know far more about us than we could ever cover in a holiday letter. Sending pictures of yourself or your art just for the holidays may seem redundant.
So . . . don’t send holiday cards just because that’s what you’ve always done.
If you’re going to send a holiday greeting, make it stand out. Make it funny if you’re so inclined, write a poem or a heartfelt story about the image on the card, or include a favorite family recipe. Make it personal.
Otherwise, you’re absolved from this tradition.
Are you sending cards? How do you make them stand out? What holiday card have you received that stood out the most for you? Who is on your list?