Guest Blogger: John R. Math
Google Insights for Search (Google Insights) is a free tool used mostly by marketing and advertising professionals to research keyword and topic trends.
Artists can also benefit from using Google Insights. Let’s explore the advantages of Google Insights for marketing and promoting your art.
As an example, locate the Google Insights page and type in the search term “Abstract Art.”
Next, make this search for the Art and Humanities category, for the period of time of 2004 to the present (this time filter can be as short a span as the last 7 days).
The query (“Abstract Art”) reveals that the Top Searches terms are “abstract art paintings,” “abstract paintings,” and “abstract painting.” Further, this query also shows the top 3 Rising Searches to be “abstract painting techniques,” “abstract wallpapers,” and “abstract art definition.” (More on this below.) Google also provides, suggests, and ranks additional search terms for each of these search queries as well.
Google Insights allows you to compare these search queries by search terms, geographic locations, or time frames.
The search query can also be filtered and compared by: 1. Web Search. 2. Image Search. 3. News Search. 4. Product Search. Further, this information can be filtered by a Category Search or by All Categories. [See image #1.]
Uses for Google Insights
These filters provide detailed, up-to-date, and reliable search term information that can be compared and used for:
- Keywords for art websites
- Keywords for art blogs
- Art blog topics
- Keywords for title tags and page tags
- Topic ideas for article content
- Keywords for AdWords campaigns
- Keywords for press release content
As mentioned above, Google Insights provides you with the “Rising Searches” for a particular search term as well. Rising Searches allow you to determine whether the search terms, related to the keyword, are either rising or falling (noticeable over time) in interest. [See image #2.]
The Rising Search term suggestions can give you an edge over your competition if you decide to tweak your keywords and eliminate those that are falling in interest.
Google Insights also shows a graph titled Interest Over Time. This information is based on how many searches have been done for a particular search term, relative to the total number of searches on Google over a specific period of time. [See image #3.] This information is an adjunct to the Rising Searches information and may be more relevant to an advertiser but you can still use this data to gauge interest and relevance in certain search terms and with potential content topics.
Overall, Google Insights for Search is a research tool that can help you to fine tune your keywords with Google’s results and with their suggestions. Google Insights gives you the data to optimize all areas of your art marketing and art promotion in terms of topics, keywords and title tags. Take advantage of this little known tool and stay ahead of the curve in your art niche.
John R. Math is a successful art photographer who sells his work through art galleries and to the corporate art market. He is also an art marketing consultant and operates a successful online art gallery that conducts monthly themed art competitions for new and emerging artists. John writes extensively about the art business, art marketing and photography. He is a regular featured writer for ArtBistro.com and PhotoLicensingOptions.com and lives in Jupiter, Florida.