by Alyson Stanfield on February 28, 2011
A scale model helps you decide what artwork to include in your upcoming exhibit. It’s no small feat, but building a model can also help you conquer the unknown and alleviate any anxieties. Take a look at Ellen Soffer’s cardboard gallery model.
by Alyson Stanfield on February 25, 2011
The Art Marketing Action podcast was produced for 3.5 years and was ended in November of 2010. Here, I share 5 of my favorite episodes from 2010.
by Alyson Stanfield on February 24, 2011
Picasso said “Taste is the enemy of creativity.” Is this true or false? Discuss.
by Alyson Stanfield on February 23, 2011
Are you considering abandoning your own site in favor of a Facebook Fan Page? One word – ERROR! Facebook should be only one of your marketing tools. Why? You can’t throw all of your faith behind a site you don’t control.
by Alyson Stanfield on February 21, 2011
Every artist thinking of applying for a grant should own a copy of Gigi Rosenberg’s recently published The Artist’s Guide to Grant Writing. Gigi’s writing is warm and accessible. She weaves her personal story and experiences into a text that could be terribly dry. It’s not. Gigi makes you believe you can do this. And she gives you the tools to get down to work.
by Alyson Stanfield on February 20, 2011
A couple of great posts from Seth Godin relating to the work of the artist, Cynthia Morris’s Love Letter to the Geeks (a highly original post), one of the twelve most beautiful buildings in the world, and a plea for artist copywriters. All in this edition of the Tweekly.
by Alyson Stanfield on February 18, 2011
I often hear artists struggling with gift ideas for their newsletter subscribers. I’ve been a little at a loss for the answer myself. What could you give that has value to your subscribers, but doesn’t cost you a fortune? I’ve got it! Let me throw this idea out there for you to turn into something brilliant.
by Alyson Stanfield on February 16, 2011
Take a positive spin on the word “Conspiracy” and join the Artist Conspiracy membership program, which serves as a virtual space for like-minded artists who are conspiring against perpetuated myths.
by Alyson Stanfield on February 14, 2011
If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.
by Alyson Stanfield on February 11, 2011
Wendy Edsall-Kerwin faithfully sends a tri-fold newsletter about her metalwork 8 times a year. Her Winter 2011 edition caught my eye because of this article, in which she shows collectors why she must raise her prices