February 2011

Plan Your Exhibit with a Scale Model

by Alyson Stanfield on February 28, 2011

A scale model helps you decide what artwork to include in your upcoming exhibit. It’s no small feat, but building a model can also help you conquer the unknown and alleviate any anxieties. Take a look at Ellen Soffer’s cardboard gallery model.

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5 Favorite Art Marketing Action Podcast Episodes

by Alyson Stanfield on February 25, 2011

The Art Marketing Action podcast was produced for 3.5 years and was ended in November of 2010. Here, I share 5 of my favorite episodes from 2010.

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Picasso said “Taste is the enemy of creativity.” Is this true or false? Discuss.

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Social Media Is Only a Tool

by Alyson Stanfield on February 23, 2011

Are you considering abandoning your own site in favor of a Facebook Fan Page? One word – ERROR! Facebook should be only one of your marketing tools. Why? You can’t throw all of your faith behind a site you don’t control.

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Don’t Write a Grant Proposal Without This Book

by Alyson Stanfield on February 21, 2011

Every artist thinking of applying for a grant should own a copy of Gigi Rosenberg’s recently published The Artist’s Guide to Grant Writing. Gigi’s writing is warm and accessible. She weaves her personal story and experiences into a text that could be terribly dry. It’s not. Gigi makes you believe you can do this. And she gives you the tools to get down to work.

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Twitter Tweekly from @abstanfield

by Alyson Stanfield on February 20, 2011

A couple of great posts from Seth Godin relating to the work of the artist, Cynthia Morris’s Love Letter to the Geeks (a highly original post), one of the twelve most beautiful buildings in the world, and a plea for artist copywriters. All in this edition of the Tweekly.

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Greeting Card Service for Your Subscribers

by Alyson Stanfield on February 18, 2011

I often hear artists struggling with gift ideas for their newsletter subscribers. I’ve been a little at a loss for the answer myself. What could you give that has value to your subscribers, but doesn’t cost you a fortune? I’ve got it! Let me throw this idea out there for you to turn into something brilliant.

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Conspire Against the Artist Myths

by Alyson Stanfield on February 16, 2011

Take a positive spin on the word “Conspiracy” and join the Artist Conspiracy membership program, which serves as a virtual space for like-minded artists who are conspiring against perpetuated myths.

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Subliminal Imaging: Warming Up People to Your Art

by Alyson Stanfield on February 14, 2011

If you ever hesitate to use the same image in more than one self-promotion piece, remember this story about why I selected a specific piece of art to use in my newsletter. Familiarity can be a good thing. At least that’s my theory.

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Raising Your Prices: A Lesson for Breaking the News

by Alyson Stanfield on February 11, 2011

Wendy Edsall-Kerwin faithfully sends a tri-fold newsletter about her metalwork 8 times a year. Her Winter 2011 edition caught my eye because of this article, in which she shows collectors why she must raise her prices

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