I have a theory. I think that the more people see an image of your art, they more they warm up to it.
One client of mine sells more of the images that she puts on postcards than all other sales combined. I don’t think it’s a coincidence.
A couple of weeks ago, I featured one of Sherrie York‘s linocuts in the Art Marketing Action newsletter. It looked like this.
I could have featured any of Sherrie’s work from her site. Why did I choose this one?
Back to my theory.
This past weekend I was going through the holiday cards I had received and found this card from Sherrie.
This greeting was on a holiday card mobile in our home — in a prominent space where I saw it every day. When I went to select an image from Sherrie’s site, I was immediately drawn to this without even thinking that I might have seen it before.
Familiarity can be a very good thing when you’re trying to connect with people and sell your art. At least that’s my theory.
Happy Valentine’s Day!