Artist Caryl Hancock needs your insight and experience.
As an artist who does art shows, I am often asked to demonstrate my art process, which is marbling. It is fun, and an attention grabber – so much so that people get caught up in the demo and forget to peruse the items for sale, despite my calling their attention to the merchandise. The other thing that happens is that (usually a child) wants to “make a paper, please,” and a line of kids and adults instantly forms and seems sometimes to never end.
Caryl says she enjoys the interaction with people interested in her technique, but is disappointed that the demonstrations don’t lead to sales – not even small sales of a 4-pack of cards or a pair of socks.
She prepares a 1-page handout on the process with her contact information to promote her teaching. Not much has come from that either.
Everyone wants to try their hands at the technique and wants to take home their free piece of marbled paper. No one wants to buy.
How can Caryl turn this into a moneymaker?