March 2011

Does appearing at the opening of a show of over 100 paintings by the top watercolorists in the country and beyond justify the cost of travel, room & board, and other expense? What do you think?

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Mastering Subject Lines in 49 Characters or Less

by Alyson Stanfield on March 2, 2011

The purpose of your email subject line is to get the recipient to open the email. It’s not a space-filler and should never be an afterthought. You can’t take subject lines for granted.

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What Artists Are Reading Now

by Alyson Stanfield on March 1, 2011

On a couple of different days, I asked my Twitter followers what art-related book they were reading or had recently read. They’re responses enticed me to my second Kindle purchase. Keep reading to find out what I selected and what is next on my list.

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