April 2011

Do your emails provide a call to action?

by Alyson Stanfield on April 30, 2011

You don’t get what you don’t ask for and Jill Rosoff wasn’t shy about asking her email subscribers for help. Jill went a step further than most artists do in their messages. She asked the people who most appreciate her art to share it with others who might be interested.

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It’s rarely that an email announcing a new or updated website captures my attention. I was pleasantly surprised when I got Jill Rosoff’s email announcing her updated site. The message is pretty on the eyes and the text piqued my curiosity.

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New < Deep Thought Thursday

by Alyson Stanfield on April 28, 2011

Do you have “New Works” on your website or blog? How long is New new?

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The Artist’s No-Excuse Weekly Self-Promotion Routine

by Alyson Stanfield on April 27, 2011

My wish for you is that you develop a self-promotion routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.

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Steal These Blog Post Formulas

by Alyson Stanfield on April 26, 2011

You can adapt my process to create a list of content ideas for your blog or newsletter. If you already have scattered lists, bring them together and update the topics. Maybe this list of blog post formulas might inspire you.

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10 Paths to Help You Emerge from a Creative Slump

by Alyson Stanfield on April 25, 2011

We all have creative slumps. Whether you have no interest in promoting your art or are anxious about getting back into the studio, a slump is a slump. Here are 10 things you can do to hasten your emergence from a slump.

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6 Ways to Drive Traffic to Your Gallery

by Alyson Stanfield on April 22, 2011

Want to make your gallery even happier that they’re doing business with you? Send them business! Here’s how.

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Is Your Message Annoying or Informative?

by Alyson Stanfield on April 21, 2011

One of the excuses in my book – excuses that keep artists from promoting their art effectively – is “I don’t want to bother people.” You know what it feels like to be bothered and you don’t want to do that to anyone else. But don’t err to the other extreme.

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Once Is Never Enough in Marketing

by Alyson Stanfield on April 20, 2011

Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself: 
Once is never enough.

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Share Your Profile Instantly with Other Blog Commenters

by Alyson Stanfield on April 18, 2011

If you’ve left a comment on this blog, you’ve noticed that some people have their pictures next to their comments and others don’t. You can get yours at Gravatar.com. Now, whenever you put your cursor over someone’s image on Art Biz Blog the picture cocks to the left and his or her Gravatar profile appears.

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