Caution: It’s hard work!
In his book Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, Josh Linkner, founder of ePrize, shares an outline for a Creativity Brief that you can use for any project – a major installation, an exhibit, a workshop, or a new blog or website.
Warning: the Creativity Brief is intense and will take real work to complete. But that work is a good investment. By taking the time up front to get it right, you will yield an exponentially better end result.
He’s not kidding! It’s an intense process that isn’t for the weak. I’d compare it to writing a grant application.
Defining, in detail, the major components of your project gives you a blueprint to take action. You don’t worry about your next step(s) because it’s all mapped out for you.
I started the Creativity Brief last week to help me define a major art-marketing workshop in Golden, Colorado for October 15-16. My Brief isn’t completed, but the process has already yielded big results. I’ve gotten plenty of new ideas just by wading through the outline.
The structure of the Creativity Brief supports – rather than limits – your creativity. Without such a structure, you can be too easily distracted and neglect your priorities.
Linkner discusses creativity primarily through an organizational structure, but what he has to say can be applied to the solopreneur. I’ve adapted his Creativity Brief for your use.
Download my version of The Creativity Brief for Artists:
Try it out on your next big project, and let me know how it works for you. Or leave a comment about a similar process that you use.