You send out an email, and you think you’re done.
You post to your blog, and call it a day.
You share an update on Facebook, and bask in your brilliance.
Before you take another bow, heed this cautionary tale.
I was alarmed to see this tweet from Deb Trotter in my Twitter stream:
I say “alarmed” because I thought I had been doing everything right to promote the Artist Conspiracy without going overboard. Some of my key actions have been:
- Launched a test group so that a number of members were in place when the Conspiracy opened up to new members.
- Devoted an entire newsletter – Conspire Against the Myths (February 16) – to the launching of the Conspiracy.
- Organized a live, free call to talk about the details of the Conspiracy. This February 23 conversation was recorded and is still available to listen to.
- Add a Conspiracy update at the bottom of each newsletter and to the sidebar of the Art Biz Blog.
- Mention the Conspiracy in my tweets (#artistsconspire) and on Facebook.
Still, Deb, one of my most loyal and longtime readers, didn’t find out about the Artist Conspiracy until April 11 – nearly 2 full months after my promotions began and more than 3 months from when I started whispering about it online.
Deb isn’t oblivious. She’s busy! She doesn’t catch every newsletter, tweet, and post. No one could.
Your Fans Are Busy
Your online followers and real-life fans are also busy. They delete and ignore at will.
Whenever you’re tempted to think that telling someone something once is enough, stop and remember this story I’ve shared. Then repeat this mantra to yourself: Once is never enough.
People must see your message multiple times in multiple places in order to “get” it.
That doesn’t mean you become annoying. It just means you cover all of your bases and vary your words and delivery.
Fortunately, the Artist Conspiracy isn’t a one-time event, but an ongoing membership program for artists who desire a higher level of success. Anyone can join at anytime. Therefore, Deb didn’t really miss anything when she joined us recently.
How much marketing is too much? Chime in below.