On the inside front flap of the 2011 edition of I’d Rather Be in the Studio is a No-Excuse Weekly Self-Promotion Routine.
My wish for you is that you develop a routine that becomes second nature. You don’t balk or make excuses. You do the work because it’s ingrained as part of the art career you are building.
Here’s the checklist that appears on the book flap:
☑ Review marketing plan and create the week’s strategy
☑ Send thank-you notes
☑ Update art inventory database
☑ Add names of new contacts to database
☑ Mail 5 postcards to people you need to stay in touch with
☑ Recommend someone on LinkedIn
☑ Call or send a personal email to someone you haven’t spoken with in a while
☑ Attend an art opening or gallery talk (introduce yourself!)
☑ Carry a stash of flyers or postcards wherever you go
☑ Post two or three times to your blog
☑ Comment on five other blogs
☑ Add new images to Flickr or Facebook
☑ Engage fans on Facebook page
☑ Tweet something nice about 7 people on Twitter
☑ Follow up with leads and opportunities
☑ Stay on top of finances
☑ Check in with the Artist Conspiracy
My list is general and could be adapted to any art business or career. Customize the above items to fit your needs.
Unless the self-promotions tasks work for you, you won’t do them and you will never develop a routine.
What does your routine look like?