Most of the email messages I receive from artists and galleries have text at the top. There’s usually nothing wrong with text at the top of the email, but I’m convinced that recipients are more likely to open and read a message when the art is at the top.
I had this epiphany when I saw this invitation from Jon Wessel in my inbox.
My inbox is a split screen: messages on top and preview on bottom. I don’t open all of my email messages. I’m sure you can understand that most of them aren’t worth opening.
But with this invitation, Jon gave me reason to open his email all of the way. It’s simple, really.
Jon placed his art at the top of the message. The art is what I see – along with a nice photo of him. So if I’m interested in his art, I’m going to open it to read more.
What do you think?