When you introduce new artworks or products (note cards, reproductions, catalogs, e-books, DVDs), you have to tell people about them. And it’s not a one-time thing.
Whenever I create a new product, I go through a series of steps to make sure the product is available on all of my sites. Sometimes I execute this process better than other times, so I thought it was about time I write it down. Maybe it will help you with the items you sell online.
- Create the product in the cart
- Upload image of product
- Write autoresponders
- Add product to any related autoresponders
- Add product to related products – an upsell in the shopping cart
- Create coupon discount for Artist Conspiracy members
- Add item to QuickBooks – making sure it has the same name as the item in the shopping cart
- Create header graphic for sales page
- Create graphics in predefined sizes for home page on website, blog sidebar, Facebook events, and newsletter
- Create graphics for affiliates to use (select products)
- Make postcard (Should I do this more often?)
- Add to book inserts
- Add to workshop sales forms
- Create sales page for item, using shopping cart link
- Add to home page (select products)
- Add to related or aggregate pages on website
- Add to blog sidebar
- Weave into blog post text
- Write separate blog post about item itself (select products)
Facebook Art Biz Coach Page
- Post update on wall (weekly mention)
- Add as an event (when it’s a timed event)
- Add image to rotating images at top of page
- Tweet about it
- Schedule tweets in the future: a couple of times a day, once a week
- Tell my team that I have a new product and share the URL with them
- Tell Artist Conspiracy members that there is a discount coupon for them
- Tell affiliates
- Mention at workshops and book parties for I’d Rather Be in the Studio
What did I forget?
PS: Despite the fact that I’m traveling all week, I had this blog post prepared because of the tips I learned in the Stress-Free Blogging seminar with Cynthia Morris.