These are not marketing strategies: having a website, starting a blog, signing up for Twitter, adding a page on Facebook.
My definition of a marketing strategy is a thoughtful plan for putting your art in front of more people and engaging potential audiences.
What strategies are you using to keep your name and art in front of people?
- Speaking or conducting demonstrations at gallery receptions
- Sending postcards quarterly
- Mailing/Emailing a newsletter or regular update
- Writing a personal note to someone on your contact list
- Blogging 2-3 times a week while engaging your readers and responding to comments
- Updating your page on Facebook with interesting content
- Creating a top-notch video and posting it on YouTube
- Exhibiting your art — over and over again, in new and better venues
- Posting frequent, helpful tips to your niche market on Twitter
- Researching the people in your niche market on Twitter and following them, retweeting them, and saying nice things about them
- Researching the people/businesses/organizations in your niche market on Facebook and liking their pages, commenting on their updates, and saying nice things about the work they do
- Researching the top blogs in your niche market and commenting frequently (and substantively) on the posts
- Producing a regular (regular!) podcast or radio show related to the content of your blog and art
- Writing and publishing a book about your art and work — and making sure it’s seen by its intended audience
Yes, these strategies take a great deal of effort. Yes, being a professional artist is hard work. Yes, it would be easier to purchase an ad, but . . . Yes, this is WAY more fun and rewarding.
We strategize a lot in the Cultivate Collectors online class. The fun begins July 6.
What are your marketing strategies?