Guest blogger: Kim Bruce
Chris Tyrell of Opus Framing says that people who buy your work not only have a monetary investment but an emotional investment as well. Chris wrote that artists need to talk about their art because:
. . . very often buyers of art (especially those who do not buy art often) want to have something to say about the work they buy because when they put their work on display in their homes or offices they want to have something intelligent to say in response to the compliments it generates. They value being able to respond by saying such things as, “the artist told me that . . . ” or “the inspiration of the work is an interesting story. . . . “
Having an insightful anecdote or two to tell admirers of the purchased art provides a lot of the emotional benefit to making the purchase.
After much resistance and with Chris’s article making so much (common) sense I finally started to write about my work online.
About 6 months into my blogging foray I received a phone call from New Haven artist Suzan Shutan. She was in the process of finalizing an exhibition proposal on artists that work with pins and needles and needed to turn over the proposal over to the curator within 24 hours. But on a whim she decided to Google “pins & needles” to see what else was out there.
Suzan found my post on Google, thought my work fit perfectly with the proposal, and picked up the phone. She was able to select the work she wanted from my website, grab my bio and lo and behold I have been included in the exhibition proposal with some pretty amazing artists.
What astounds me is that Suzan and I are a continent apart and with a simple Google search we were able to connect – because I was finally writing about my work.
I firmly believe that if I had not started to write about my work that this would not have happened. How could it if there was nothing out there to find?
If you have a success story about how your website or blog has furthered your art career please leave a comment below. We would love to share it with our readers.
Kim Bruce runs Artbiz: the business of art “web design,” where she creates websites for creative types. She is an artist herself and uses WordPress as both a CMS and a blog. Kim works out of her office/studio located in the foothills of Alberta just outside of Calgary.