July 2011

Eye Candy in My Inbox

by Alyson Stanfield on July 29, 2011

Take a look at how the newsletter from the American Craft Council so visually appealing. Then consider how your art is visually laid out on a page. How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message?

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Artist Newsletters < Deep Thought Thursdays

by Alyson Stanfield on July 28, 2011

A few months back, Laura said that she felt the idea of newsletters is “broken.” Since I’ve been wrestling with the format of the Art Marketing Action newsletter for a few months now, Laura’s comment got me thinking. Are newsletters still of value?

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The Secret to Attracting More Fans for Your Art

by Alyson Stanfield on July 27, 2011

The benefit of educating people how to view your art not only empowers people with a new skill and appreciation for art, but also leads to more fans. Teach people how to look at your art.

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When You Don’t Know What You Want from Your Art

by Alyson Stanfield on July 25, 2011

If you are in the dark about what you want from your art, perhaps these 9 pieces of advice might help. First . . . Don’t quit your day job! You need money coming in while you’re figuring all of this out. If you don’t have a day job, go get one.

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Twitter Tweekly from @abstanfield

by Alyson Stanfield on July 24, 2011

I present to you the cream of the crop from my Twitter tweets from the past couple of weeks.

Artist statement generator via @isabelforbes http://10k.aneventapart.com/Uploads/262/#

via @marciasmantras > Aude aliquid dignu=Dare something worthy < can’t think of a better motto than that

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Awareness < Deep Thought Thursday

by Alyson Stanfield on July 21, 2011

From the video posted on this art:21 post, artist Robert Irwin says, “The role of art is to, in a sense, bring you to a point where you’re aware.” Discuss.

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Best Practices vs. Your Reality

by Alyson Stanfield on July 20, 2011

Someone decided what best practices would look like in his or her world. If you dig deep enough, you’ll find another “expert” who has a different set of best practices. Pay attention to your reality to decide what your best practices should be.

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