Best practices are just that. They’re what we aim for. They’re what I share with you in my book, on the Art Biz Blog, and in my workshops.
But they’re not always what we can do right now.
Best practice: Get complete contact information from each person as you encounter them: full name, email, snail mail, Twitter, Facebook, and so forth.
Best practice: Post to your blog at least three times a week.
Best practice: Send a monthly newsletter.
Best practice: Create a business page on Facebook and update your fans every day.
Best practice: Keep your inventory, calendar, and task list on your computer for quick searching and easy organizing.
Reality: You aren’t ready to let go of your paperwork and the truth is that you’re doing just fine with your photocopied inventory pages and your Day-Timer. Don’t try to fix something that isn’t broken.
On the other hand, if you’re a disorganized mess, check out the Get Organized class starting soon.
Someone decided what best practices would look like in his or her world. If you dig deep enough, you’ll find another “expert” who has a different set of best practices.
Pay attention to your reality to decide what your best practices should be.