After yesterday’s question as to whether or not newsletters were still valid, I thought I’d share one of my favorite newsletters.
It comes from the American Craft Council.
Why I Love Getting Newsletters from the ACC
It’s simple: The ACC newsletters are gorgeous.
They’re not overdesigned as so many art and artist newsletters are (too many colors, too bright, too many fonts). Instead, the focus is on the art.
AND, the art has a theme. Art by one artist looks great next to art by another – because the images were carefully curated.
Let’s look at a few snapshots from the July 15 edition.
Here’s the header.
Notice the dotted background. I would argue that this isn’t needed, but if you’re going to have a pattern, it should make sense with the selected art.
The top image of the patterned pillows with the echoes the dots in the header and adds stripes. It sets the tone for what is below.
(Remember, these are my screen captures and crops from their email newsletter.)
A striped tray!
No dots, but it coordinates with the stripes above. And acts as a transition to . . .
A bonanza of dots and stripes in this necklace.
. . . and the cupcakes inspired by the necklace.
I’m Not Encouraging You to Make Art with Dots and Stripes
I’m asking you to think about how your art is visually laid out on a page.
How do your colors, fonts, and images relate to one another? Squint your eyes. Is the art the most important element in the message?
If you add an extra color or a background element, does it enhance or detract from the work?
Can each newsletter have a cohesive theme that ties the work and words together?
Can you add some fun?