Non-art venues like restaurants, coffee shops, and bank lobbies can be challenging for sales, but there are plenty of people willing to help you promote your art. Here are 5 ways you can nurture a quiet army of fans on your behalf.
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August 2011
Finding the “right audience” key to successful sales, but how do you go about doing that?
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It’s been too long since I posted the last Tweekly – helpful tweets you might have missed from me. Even if you don’t use Twitter, there are some fantastic resources here for you this week: articles you shouldn’t miss, new marketing resources, and tips.
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It’s one thing to read a book or take a class online. It’s entirely different to be in a room full of like-minded artists who are going places. Can you say . . . motivated? That’s what I want most for those who attend my workshops: a whole new level of inspiration and motivation to get their art out into the world so that more people can see it and buy it.
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Artists are what defines any arts agency, be it an arts council, commission, or board. Artists are the reason you exist. Artists can be your best advocates or your biggest critics. To ensure the artists are on your side . . .
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Have you ever shown at a venue that broke or damaged one of your artworks and didn’t offer to remunerate you for the loss? What did you do?
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The artists of Twisted Brick Studios in Palisade, Colorado have some of the most effective signage on the outside of their studio building that I’ve ever seen. Take a look.
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In order for your last-minute marketing message to work, it must have a single choice – a single call to action. If you’re mucking up your marketing message by adding too much to it, you won’t be effective.
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Do you think your municipal, county, and state art agencies (councils, commissions) do enough to support local artists? What more could they be doing?
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