For quite some time, I have been publishing my weekly newsletter on this blog in addition to sending it via email. This will no longer be the case. Only those who subscribe to the Art Marketing Action newsletter will receive it beginning September 7. Below is the next-to-last issue that will be posted here.
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Does your Facebook presence show your friends and fans that you’re going places with your art?
Here are 4 quick things you can use to improve your professional presence on Facebook.
1. Connect Your Biz Page to Your Profile
You want your friends to become fans, right? Make it easy on them! Lisa Call outlines how to show everyone you have your own art business in this article.
2. Add a Welcome Page
What do first-time visitors see when they visit your page? Is it your Wall by default? Facebook expert Mari Smith says custom Welcome (or “landing”) pages result in a 47% conversion rate! I recently added my first Welcome page, which first-time visitors see.
(If you’re already a fan, click on “Welcome” in the left sidebar to see what it looks like for you.)
I had a lot of help with this process by referring to Nithya Swaminathan’s guest post.
3. Curate Your Images
You want excellent images of your art – like Frances Vettergreen’s page – to show up in the stream at the top of your page. The more cohesive your images are, the splashier your page will look.
If you have images you don’t want to show up in your image stream, remove them by hovering over the image’s upper right corner and then clicking on the X.
4. Bonus: Recommend a Business
Social media is all about being friendly and generous. Now Facebook lets you recommend businesses in the right sidebar of business pages.
If you’re a fan of, oh, let’s say Art Biz Coach, you can add a recommendation on my business page. This is a nice thing to do for businesses that have done right by you.
Note: Facebook only allows you to write recommendations from your personal profile – not as your business page identity.
You’ll be fine-tuning your online presence in my Social Media Immersion workshops in Golden, CO and Philadelphia, PA this fall.
Get the details and sign up before early registration ends.