for the Business of Being an Artist
Marketing. There’s something about that word that shakes us up. Marketing is something that direct-mailers and telemarketers do. They didn’t teach marketing in art school and you certainly won’t read about it in art history books or artist biographies.
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Thank you to my readers! I do what I do because I believe that art should have an elevated role in our crazy world, and art wouldn’t exist without artists.
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Are you announcing, inviting, or commanding? Sometimes announcements are all that is needed – there’s nothing to invite people to. But if you want people to show up, let them know you value their attendance. Invite, don’t command.
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There has been debate since Clyfford Still’s death in 1980 over the part of his will that left his paintings to any city that would build a museum for them.
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Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.
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Time to catch up on those tweets from me you might have missed over the past few weeks. Only the best here. Only the best.
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Whether you’re sending an invitation to an exhibit opening, an open studio, or a holiday party, be sure you’re answering all of the questions the recipients might have. Here is a checklist you can use as a starting point.
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How does an artist end a relationship with a gallery if it is not going well? How do you keep it civil and friendly while looking for another gallery in that same city?
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