Philadelphia’s Rosenfeld Gallery is providing videos for their artists. This is a fantastic service for the artists and a smart use of video by the gallery (though they didn’t add their brand to the footage).
After dropping in on an opening there, I was delighted that one of the artists, Eliza Auth, sent me a link to her video.
Why I Like It
While this video is longer than what would be ideal (7 minutes compared to 2 for our short attention spans), it is compelling.
It features high-quality artwork, great lighting, and professional photography. AND, Eliza speaks with clarity and confidence.
Notice, too, the textures of the footage: artwork close up, room scans, people (old and young), voices, and the pleasant music track.
I stuck with it to the end.