Whether you’re writing for a blog or a newsletter, spend extra time on subject lines and titles, images, links, and your call to action.
These four components distinguish great from good content.
Subject Line or Title
The title you select for your blog post or subject line is critical. It will either entice people to open and read further or it will encourage a quick delete.
Being an artist, you understand that art is a form of visual communication. Images are engaging and should be used frequently to illustrate your content.
Links in Blog Posts
When you discuss a good resource or talk about an experience, link, link, link!
Call to Action
What do you want readers to do as a result of reading your article? Sign up? Attend? Participate? Ask them to take a specific action.
How do you distinguish your content?