There are two big complaints I hear from artists who don’t want to use social media.
1. It’s a waste of time.
2. It takes too much time.
To address the first point, social media can easily be a waste of time if you don’t use it correctly, don’t enjoy it, or neglect your primary obligations for your business.
You will never hear me say that social media is the answer for all of your marketing.
Nor will you hear me say that you have to be on Twitter, Facebook, or any other platforms. The truth is that these platforms aren’t for everyone. You have to find a good fit.
To the first point, social media takes only as much time as you give it. If you spend 4 hours a day on Facebook, it’s not Facebook’s fault.
If you’re willing to give social media a little time, but find it hard to maintain, try squeezing these simple 5-minute tasks into your schedule.
5-Minute Social Media Tasks
- Upload a new image to your Facebook fan page and respond to comments on your page.
- Comment on Facebook pages where you want to be noticed (e.g. galleries, niche markets, and museums). Remember to comment as your page on other pages.
- If you haven’t switched over to the new timeline format on Facebook, read how. It’s quick and painless, and it won’t be an option in the future, so you might as well join the party.
- Add an event or two to your timeline on Facebook – especially if it’s about your art.
- Share someone else’s blog post or article on Google+.
- Leave an insightful comment on someone else’s blog.
- Respond to comments on your blog.
- Recommend someone on LinkedIn and leave a recommendation on a business page on Facebook.
- Send a current Twitter update and retweet two others from your Twitter stream.
- Post-date three tweets using your favorite scheduling service, like HootSuite or TweetDeck.
- Review your profile on one of your social media sites. Can you freshen it up by adding a colorful word or deleting a ho-hum one?
- Streamline the photo albums on your Facebook fan page. Do the album categories make sense? Is it time to delete some of the images?
The reasons for keeping such a list nearby are to remind you of little tasks that can have a big impact and to help you stay on task and not get sidetracked on these sites.
Remember, just spend 5 minutes on these social media tasks, and then get back to work. You have bigger, more important things to accomplish.