Some friends will see it on Facebook, most won’t.
Some followers will catch your tweet or your +1 post, most won’t.
Some people will read your email or blog post, some won’t.
Six artists scheduled a one-night-only art show in the boutique hotel just down the hill from me. I know two of them fairly well.
I received an email announcement (bulk blast) from one of the artists about 3 weeks before the event. I added the date to my calendar.
Then . . . silence. I heard not a peep from anyone else.
I looked forward to the event, even though I wondered why I didn’t hear more about it since it was so close to me.
Being the Art Biz Coach, I entered the artists’ makeshift gallery on the night of the shindig and couldn’t wait to tease one of them. “I’m here even though you didn’t invite me,” I said.
Her response was one of surprise. She said she had been talking about it on Facebook for a long time. Of course, she was very apologetic and perplexed as to why I didn’t hear about it from her.
Facebook as Curator
Chatting something up on Facebook is fantastic, but it can’t be your only promotion avenue.
Have you noticed how Facebook decides what they think you want to see? If someone has hundreds of friends, it’s darned near impossible to get to the top of someone’s Home page feed every day.
When is the last time you spent the day going through the feeds of all of your friends and page likes? (Please say Never!)
And when is the last time you really paid attention to invitations for Facebook events? C’mon, be honest.
Diversify Your Marketing Message Delivery
You must use all of the weapons in your marketing arsenal to get attention. This means a combination of social media, email, and snail mail (postcards, in particular).
Very few people will see it in all of these formats, and you’ll be blessed if those on your list act on a single notice from you.
Don’t trust social media alone to deliver an important message. Don’t trust email or snail mail alone, either. You need a combination – a 1, 2, 3 PUNCH!
Have you had a similar experience?