Understanding the mission for various online marketing platforms might just save your sanity. Once you know how you’re going to use something – or how you should be using it – it’s easier to prioritize your efforts.
Your website is your calling card, your online portfolio. This is where you send people to show them what you do best.
Your website is your baby! It’s designed to show off your work to the world, so it better reveal your professionalism.
Make sure it’s up to date and easy to navigate. Add new work and your bio info regularly, depending on how active you are in the studio and exhibiting. Get the website right, and you can spend more of your time on traffic generators.
See the Art Biz Coach Website Makeover audio program with Web designer Patricia J. Velte.
Your blog is where you should be spending most of your online time. In contrast to social media platforms, blogging brings people to your site. It gives you the traffic rather than turning it over to a third party.
A blog allows you to show off your brilliance, humor, and personal side. It provides a place for people to interact with you, which they can’t do on a static website.
Most importantly, a blog offers space for you to build content and articulate your ideas, which can be repurposed in all areas of your art career.
If you’ve been neglecting your blog, Cynthia Morris and I can help revive it in our Blog Triage class that begins in April and is just open to 30 people.
Facebook, Twitter, Google+
With status updates on these social media platforms, you can drive traffic to your website or blog.
Many of your friends and fellow artists hang out on these sites, so they are great places to maintain friendships. They’re also valuable for making new connections and learning about opportunities.
Don’t forget that galleries, museums, and other venues also use these sites. It’s easy to connect with these venues through social media by engaging in their conversations.
But don’t waste time here. Do what you need to do, and then get back to work on the stuff that brings you money.
If you’ve been in a cave, Pinterest is the fastest-growing social media site in history. Its bulletin-board layout is made to show off works of art – your art.
You’ll have to spend some time here, but first check the Art Biz Blog next Monday for a post about using Pinterest for your art.
Email should be used to maintain relationships by sending individual personal messages to the people that you care most about.
Email can also generate traffic if you write a newsletter or short updates and give people a good reason to click through to one of your pages.
I read recently that the average person spends 2.5 hours on email every day. You might as well be making the most of that time!
How do you prioritize your online time?
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