Over the years, I have returned to a number of themes in my newsletter because I see work that still needs to be done.
For my 10th anniversary, I’m sharing my top 10 lists.
I consider the list below to be my most valuable pieces of marketing advice. The dates are “first published” dates. You would be well served to review this list at any point in your art career.
10. Move on from venues that you’ve outgrown.
Stop playing it safe by exhibiting with the same artist guild year after year or returning to the local coffee shop over and over again. Expand to grow your market.
Since June 20, 2005.
9. Become involved in your local artist community.
You will learn all kinds of things by being connected to other artists. You will hear of opportunities, make new contacts, and enhance your confidence by being involved. More importantly, you will take comfort in these connections and in realizing that you are not alone.
Since January 27, 2003.
8. Make your art the focus of all your marketing.
Rein in the funky typefaces, lose the over-designed website buttons, and forget the fancy logo. While you’re at it, get rid of the bright colors you like so much next to your art. They’re all distracting from your work. Your art is the only decoration you need.
Since May 27, 2002.
7. Your images must stand in for your artwork.
Images of your art must be at least as good as the art, if not better. To reiterate #8 above, your art must be the focus. Get your work off of clever backdrop and stop showing background edges peeking under your art due to poorly positioned camera angles.
Since February 9, 2004.
6. Never upload your art to the Internet without credit lines next to it.
You wouldn’t install your art in a space without labels, so why do you show it online without captions? A complete credit line (©date, name, title, media, and size) should be under your art on any website, including social media sites.
October 19, 2011 (and earlier on the blog and in my book).
5. Start blogging.
Writing regularly about your art establishes you as an expert, helps you understand your art in ways you can’t begin to imagine, provides a place for dialogue with your fans, and makes you more search-engine friendly.
Since January 9, 2006.
4. It’s critical for you to exhibit your art.
The Internet has become a crutch and a substitute for live exhibits to some artists. It will never replace the experience of seeing art in person, and it will never replace the lift you get by interacting with viewers in a space filled with your art. The more people who see your work, the more people there are to love it, buy it, and collect it.
Since January 8, 2007.
3. Words can connect you to more art viewers.
Your art doesn’t speak for itself. It never has, and it never will. You need to be an articulate champion of your art before you expect others to do the same. Write! Speak!
Since August 5, 2002.
2. Your contact list is your most valuable asset.
Nobody knows the same people you know, and people who know and like you are likely to become your supporters – even if they never purchase your art. Meet more people! Maintain an organized contact list and use it!
Since April 1, 2002.
1. Your devotion to a studio practice is critical.
Without consistent studio production, you are not an artist and you have nothing to market. Get back in the studio and make art!
Since April 28, 2003.
Do you have a favorite Art Biz Coach newsletter or one that transformed your business? It would be a lovely 10-year anniversary gift to me if you’d share your story here.