Facebook says pages and profiles will be forced to adopt the new timeline by March 30, so you might as well adapt now.
Here are 4 starter moves for hopping on board the timeline train with some inspiration from artists who have already converted.
1. Cover Photo
The biggest change to the new Facebook pages is the addition of what Facebook calls the cover photo. It replaces the photo strip of five images at the top of the page. This should be some version of your art.
The cover image is 850 pixels wide and 315 pixels high. Facebook forbids promotions, calls to action, and URLs in the cover image. Read their brief guidelines.
Note, too, that the area visible when the profile is first opened is just 115px tall. So, it’s good to get something intriguing in that lower 115px of your cover image.
The graphic at the top of this article has a terrific explanation and diagram of the size and placement of the cover image.
2. Page Profile Photo
You still need a profile photo for your page. All of the social media gurus are encouraging logos be used for profile photos, but it’s my hope that your logo is your art.
As always, I suggest a good picture of your art for your page’s profile picture. It needs to be strong enough to stand out on other pages when you comment on them.
Page profile photos are 180 x 180 pixels.
3. The About Box
Info about your business now sits just below your page name. Depending on how you described your business, Facebook pulls information automatically for this spot (address, URL, phone number).
You can override the default by editing the About section. Click on About/About Edit and then scroll down to fill in the field named (you guessed it) “About.” Use this space for a brief (5 or 6 words) synopsis about your art, your URL, and perhaps one other link.
There is no need to repeat your page name here because it’s already at the top in large letters.
4. No More Welcome Page
For those of you who took my advice last year and created a Welcome page (a.k.a. “landing page”), I’m sorry. Welcome pages are no longer as useful as they were previously.
You can have a Welcome app tab, but you can’t make it a default landing page.
I’m still exploring the apps tabs and, as I often find myself on Facebook, am frustrated that things aren’t working as promised. I hope to have more for you about this in the future.
How have you hacked the new Facebook timeline for your art page? Or are you hacked about the changes?