Guest blogger: Debby L. Williams
Have you noticed on Antiques Roadshow that the appraisers always start with: “Tell me about this piece” ?
Appraisers are trying to find out the story and history of the object and how much it means to the owner. Before they give any valuation to the owner, they want to know what the emotional investment is.
This is the sentimental value and is different from the monetary value that the appraiser is going to hit them with at the end of the segment.
The value of a work of art is based on how a person feels about the object.
Your creativity, use of materials, technique, and the spirit you infuse into each piece make your art valuable to you.
These things are subjective and can change from time to time and from artwork to artwork.
How you value your art is different from how you price your art.
Art pricing is based on many factors – most notably, what the market will bear.
Don’t price your art based on what you think the value is. The price is not usually an emotional response. It is an amount arrived at after diligent research.
- How much are your materials and overhead?
- What is your career track record?
- What are buyers willing to pay?
About our Guest Blogger
Debby L. Williams is an associate coach at Art Biz Coach, where she helps artists with their written marketing material. She’s been a curator, museum director, and arts administrator and she loves to laugh – but not about pricing. She’s dead serious about pricing art.