If you want to sell your art, show your prices.
Back in 2006, I wrote a post about when to post your prices.
Times have changed and I want to make sure that you have my current view on this topic.
If You’re Looking for Galleries
Many people will tell you not to post your prices if you’re looking for galleries to represent your art. Their reasoning is that galleries won’t want to see you trying to sell your work on your own.
I believe this is old thinking.
A good gallery shouldn’t fear artists trying to sell their work. On the contrary, they should be thrilled that artists are doing everything they can to drive sales.
In an interview, a prominent Santa Fe gallerist told me in no uncertain terms that she WANTS to see prices on a site. She says that without prices, she doesn’t know if the artists would be a good fit for her space. If there are no prices, she’s forced to take the extra step of contacting the artist. This is too much trouble!
If you are represented by galleries already, make your galleries happy by posting the phrase “Available through X gallery” underneath corresponding images. Ask your gallery whether or not they want you to post the prices along with that phrase.
Websites, Blogs, and Social Media Sites
YES! Post your prices if you’re trying to sell your art.
Some artists say that withholding prices encourages serious lookers to contact them. They think they have a better shot at a sale if they can talk to the interested party.
I believe not posting prices sends the message that either the work isn’t for sale or it’s too expensive.
Exhibitions, Open Studios, Art Fairs & Festivals
Again, yes! Post your prices if you’re trying to sell your art.
Don’t force people to ask. They usually won’t.
Make it easy for people to say, “Yes! I want it!”