Here are four things you can do to distinguish your business page on Facebook from your personal profile. These actions (especially #4) should give your art business a boost in visibility on Facebook.
1. Schedule Your Posts
You can now schedule posts on your page. I think this is a game-changer!
If you’re like me, you often think of 3 or 4 things at once that you want to post to Facebook. But you risk annoying your fans if you post them all at once.
No worries. Use the scheduler.
To schedule a post in a status update, follow the instructions in these two images.
2. Get a Branded URL
When you create a page, Facebook now asks you to give it a “Unique Web Address.” This seems to replace the old rule of needing 25 fans before getting a snappy URL such as facebook.com/artbizcoach instead of a string of meaningless numbers.
If you already have a page without a branded URL, get one here.
3. Make Sure You Have a Good Page Name
As someone with a crazy-long page name (Art Biz Coach | Stanfield Art Associates) , I highly suggest you opt for something on the shorter side! It just looks better whenever you leave a comment as your page.
Perhaps the only bonus of not having many fans is that you can change the name of your Facebook page if you have fewer than 200 fans. Do it now before it’s too late!
As always, I recommend that your Facebook page has a different name than your Facebook profile (your name). So add an identifier in order to distinguish between the two: Your Name + (for example) Art, Studio, Fine Art, Paintings, Sculpture, Photography, or Ceramics.
4. Use Your Artwork as Your Page Avatar
You’re pretty cute, but save that awesome picture of yourself for your personal profile. You want your art to shine on your business page. Read #5 below to understand why it’s critical to use your artwork as your page’s avatar (profile picture).
5. Comment As Your Page
One of the biggest benefits of having a business page on Facebook is that you can comment as your page on other pages (business to business, but not business to personal).
Take advantage of this!
Just change your identity to your page by clicking on the down arrow in the far upper right of your screen.
You leave your art footprint all around Facebook when you comment as your page on other pages. This is why you make sure you’ve done #4 above – so that your artwork is front and center.
When you comment sincerely and generously as your page and they can see your art next to your comment, you’ll attract more people to your page.