If you are struggling with the thought of marketing your art – if it seems unnatural to you – I’m going to relieve some of the pressure for you right now.
Stop thinking about selling so much!
You don’t have to be a salesperson or do anything that isn’t natural. All you have to be is confident in your work and enthusiastic about sharing it with others.
You have to believe that what you have is of value to others, even if the value is pure delight.
Selling Suggests Pressure
Think of all the anxiety around sales and selling:
- The pressure to “close the sale.”
- The pressure to say the right thing.
- The pressure to approach the potential buyer at the perfect time.
- The pressure to wear appropriate clothing and get your makeup and hairdo just so.
These stresses are enough to send any artist to the Sales & Marketing section of a bookstore and, after reading a ton of conflicting advice, to the funny farm.
In contrast, consider what it means to share.
Sharing = Generosity
Sharing means you have something that other people find useful and interesting. It implies that you have abundance and are willing to divide it up among others who want what you have.
Sharing is authentic and comes from your heart.
You share recipes and recommendations for books and movies. You share interesting posts you find on Facebook. You share information that you think might be helpful to a friend.
Not sharing might be regarded as a form of selfishness. Why are you keeping your art, your talents, and your abundance to yourself?
I want you to be so excited about your work that you can’t wait to get up in the morning and ask yourself, “Who can I share my art with today?” Can you do that for me?
Share, don’t sell.
Somebody, somewhere is waiting for your art to delight them.
What could be more natural than sharing what you have?