Last week I pulled together an Art Biz Blog compilation on email blasts for a client. No reason to keep it secret!
This post is for you if you use email for marketing your art.
This is really good, basic advice that you should never take for granted: Slow Down and Get Your Email Blast Right.
Always focus your message. You’ll get much better results when you know what you want to accomplish with your email.
Don’t forget to provide a call to action. You usually don’t get what you don’t ask for.
When you have more info on a blog post or page, you can direct people to a landing page (precise URL) other than your home page.
Email blasts differ from newsletters in their purpose. You will also adjust the rhythm of your email blasts according to what you have to share with your list.
Why last-minute email works.
If you want to get people to your site, you have to encourage them to click through.
Avoid these email mistakes.