Has your website or blog grown out of control?
If you’ve been adding new pages, images, and content over time, before you know it, your site has turned into one hot mess.
I need to get ArtBizCoach.com back into racing shape, and I imagine your site could also use a tune-up. This is important!
Our websites are often the first place that people experience our work. We don’t want to be apologizing for them! And we want to make sure that people have a meaningful experience when they drop in.
Below is my timeline for whipping Art Biz Coach back into shape, with suggestions for doing it for your site.
By October 31 Conduct a detailed inventory of everything that is on the ArtBizCoach.com server, including:
- Primary links
- Hidden download pages
- Password-protected pages
You will have, at the minimum, primary links (your main menu) and sublinks (content pages and art pages). Also note any old pages that aren’t linked to anything, which can be deleted in the next steps.
Outline Site Framework
By November 15 Decide what will be on the new Art Biz Coach site in each of these main categories:
- Products: Books, Audio
- Services: Coaching, Seminars
- Info: About, Media Room
- Outgoing links: Partners
For you, main categories might be: Art, Reproductions, Classes, Info.
Tip: Don’t use too many main categories! Visitors will be confused if there are too many options in a menu, and a confused visitor never sticks around.
Write the individual content areas on Post-It notes and move them around on your wall in logical order. You might even include the graphic images (your art!) you will add to each page, which will make the process very visual.
By November 30 Install new WordPress theme and begin rebuilding ArtBizCoach.com with help from Pat, my Web guru.
I resisted using WordPress for my last Art Biz Coach update – opting for straight HTML instead – but it’s time to make the switch to a WordPress site.
What kind of structure do you need to add or change in order to rebuild and refresh your site?
What work do you have to do in order to whip your website back into submission? Leave a comment and hold yourself accountable.
If you’d like some tips on changes that will make your site more effective, check out my Website Makeover audio program and transcript with Web guru Patricia Velte.