Are you neglecting real mail (a.k.a. “snail mail“) as part of your marketing strategy?
We’ve been so spoiled by the immediacy and low cost of email that many of us have forgotten about the advantages of real mail.
In the season of holiday cards, gifts, and Christmas letters, let’s remember why it’s still valuable to your art business to use the post office.
Here are the 3 Ds of real mail marketing.
Visualize the recipients’ faces when they find your art amid stacks of holiday sales inserts and bills. Imagine the smiles starting and then increasing as they open the envelopes.
Email doesn’t evoke the same feelings! It is only visual, while real mail uses the additional senses of touch and, sometimes, smell. Pure delight is possible with real mail!
I believe so much in the power of spreading joy that this is the focus of the Artist Conspiracy in December. It’s hard to develop a healthy attitude about your business if you are bitter, unhappy, or frustrated.
Remember the joy that real mail can deliver.
Real mail feels infinitely more personal and sincere than most email messages.
You differentiate yourself from everyone else when you send real mail. This distinction creates IMPACT, which makes you memorable.
Real mail is more likely to be seen by recipients than email.
There are two major issues that make email delivery unreliable. First, filters might send it to the recipient’s junk mail folder. Second, if email does reach the inbox, the busy recipient might delete it in an effort to eliminate an overwhelming number of messages.
Have you checked your email open rates lately? They’re probably around 20-25% at the highest.
While those numbers aren’t exact results, they do tell us that the majority of people on your list aren’t opening and reading your messages.
Can you imagine this happening with real mail? NO!
Everyone wants to open and look at real mail from real people because it’s delightful and different from email.
What are you putting a stamp on these days?