Stop throwing the same sale over and over. Here’s a list of 8 different sales structures that offer incentives to buyers.
Try them all out, test the variables, and see what works best for you.
1. Flat discount on everything.
Marketers say that 30% off is a good motivator. Anything less doesn’t move people to act as quickly.
Buy 2 for the price of 1. You have to make sure that people will want two or this isn’t a motivator.
3. Bonus add-on.
Buy 1 and get these bonuses.
This works great when you have digital products that can be downloaded – like special reports and audio interviews. It could also work if you have reproductions or note cards of the original being purchased.
4. Bonus to the first 10 buyers.
Encourages and rewards those who buy early.
5. Free shipping.
Seems to be a good incentive for many buyers.
6. Declining discount.
Encourages early buying. 70% off the first day, 60% off the second day, . . .
7. Free frame (pedestal, display, etc.) included.
To make this cost-effective for you, you’d better buy in bulk and tell them that assembly is required.
8. ???? Mystery sale.
So mysterious that I can’t tell you what it is. You tell me.
What other sales can artists promote? What has and hasn’t worked for you?