An anonymous artist sent me an email with these stats.
The painting she is sending to a juried art exhibition sells for $1200.
Other fees involved – which don’t include material, labor, or office time – are:
Shipping to 2 shows $300
Entry fees $70
Hanging fees $70
For a total of $890.
$1200 – $890 = $310 “profit” (ha!)
If the work sells, the venue takes a 35% commission, which is $420.
That makes you $110 in the hole ($420-310)!
Why Enter Juried Art Exhibitions
Don’t entered juried shows (especially ones across the country) in hopes of making money.
Do enter juried shows for experience.
Do enter juried shows to network with other artists and organizers.
Do enter juried shows because they produce nice catalogs and have a good track record (this artist received 2 catalogs for being in the show).
Get smart about money! It’s okay to invest money in experience and exposure as long as you know what you’re doing and understand the financial implications.
Strategic planning is a huge part of my No-Excuse Art Marketing Bootcamp, which begins on January 16. All of the details are here. I hope you’ll join us and focus on business growth and smart decisions.