You’re probably familiar with this quote:
Insanity is doing the same thing over and over again and expecting different results.
It first appeared in 1981 text from Narcotics Anonymous and has been misattributed at various times to Albert Einstein, Benjamin Franklin, and Mark Twain.
If the quote is true, are you nuts?
Have you been promoting your art the same way for years and expecting improved results?
Persistence And Consistency
I’m a big fan of persistence and consistency – in doing the same thing over and over again – in marketing. You must commit to certain repeated marketing tasks before you can judge their effectiveness.
At the same time, I believe in tweaking aspects of your marketing as you go along.
You should learn something with each new artwork, email, newsletter, or blog post, and you need to use that knowledge to get better results in the future.
Expect Improved Results
Let’s assume that you seek the following results, regardless of where you are in your art business:
- More sales
- More inquiries
- Additional subscribers
- More quality connections
- Better venues
- Improved work
To see improved results like those above, try any of the following with your marketing.
- Reduce the amount of text
- Break up the paragraphs into 1 or 2 sentences only
- Simplify the options
- Change the colors
- Resize the format
- Increase the font size
- Add more bullet points
- Add more white space
- Put your name at the top
- Put your name at the bottom
- Test a different image
- Enlarge the images
- Decrease the size of your logo
- Adjust the length of the article or message
- Use a photo of yourself
- Remove the photo of yourself
- Be more personal
- Be less personal
- Send it email
- Send it snail mail
- Use the phone
- Deliver it in person
Don’t implement these changes all at once. The only way to understand what works is to modify one thing at a time.
Since you’re here, I know you’re not nuts. You’re willing to experiment to get better results. You can do this!
What has worked for you? When did you change part of your marketing and see an improved outcome?