Art Biz Coach was launched 11 years ago after I heard from many artists that they wanted an agent. They were looking for someone to do the work for them so that they could stay in the studio and work.
I thought I might be able to be an artist agent, but I realized I would be doing artists a disservice if I did the work for them.
I had just left the museum world and would never have imagined talking to agents instead of artists. This just isn’t done at that level.
Curators, gallerists, and serious collectors want to work directly with artists, not with agents.
I opted to teach artists how to best represent themselves and take control of their careers (Do It Yourself or DIY) without doing it alone (DIA). Here’s why.
You Are Your Best Salesperson
You are the artist!
You are the face of your business. You’re the one with those amazing hands that make unimaginable works of art. You give form to big, beautiful ideas.
No one knows your art better than you. No one can relate the same passion you have for your work.
No one cares about your art more than you. They may appreciate it or even love it, but they don’t have the same attachment to how it lives in the world. They don’t have skin in the game.
No one wants you to succeed more than you. It’s your butt on the line. Why leave your life and livelihood in someone else’s hands?
You must learn to be not only your best advocate, but also your best salesperson. You have to do it yourself!
But . . .
Just because you do the marketing yourself (DIY) doesn’t mean you have to do it alone (DIA).
I didn’t leave artists to their own accord when they said they wanted agents. I created a service to help them become their own best agents. But I can’t help anyone who 1) doesn’t want to be helped or 2) isn’t willing to invest time and energy into building their businesses.
You might have a gallerist, a spouse, a coach, family, and friends on your side, or you might have a coach or colleagues in a mastermind group.
Any or all of these people are available to support you, but you still have to sell yourself to them. You do this by believing in your work and having confidence in your abilities. These are huge attractors.
People are not going to jump up and take notice without encouragement from you, and they’re not going to continue helping if they don’t see that you are doing your part.
To recap: DIY to build your art business, but no need to DIA.
Who is helping you avoid the DIA trap?