There are real things in your art business and marketing you should apologize for.
Apologize when you miss a deadline, are late to an appointment, or (oops!) accidentally use the Cc instead of the Bcc line for your email blast.
Stop Apologizing For Everything
Apologizing unnecessarily waters down your real apologies when you most need them. It also gives away some of your power and weakens your position.
I have learned in my business not to apologize for the content I provide unless I know in my heart it was subpar. Why? Because it’s helping the people it’s intended for. If someone doesn’t get value from what I share, they weren’t the intended recipient.
If someone complains about a product or program (thankfully, very rare), I’ll review the information to see if I could have phrased something differently so that it reaches its intended audience. I’ll use the situation as a learning experience.
Don’t apologize for any of these in your art business:
- The way your website looks or that it hasn’t been updated
- That you are late sending your newsletter
- That your images aren’t professional
- That you don’t have gallery representation
- That you haven’t posted to your blog recently
Here’s what to do instead.
Sometimes it’s necessary to relate that you know the effort needs improving, but you can do this without apologizing. Practice the following.
- My website needs some updating. We are evaluating the best direction to go.
- The images of my art aren’t showing off the work to its best advantage. I’m currently taking a class to help me photograph my work.
- I don’t have gallery representation right now, but I’m always looking for a good fit for my work.
These show you’re aware that your marketing isn’t up to your standards, and that you’re doing something about it rather than apologizing or making excuses.
Always be improving so that you’re never tempted to apologize.
What are you sorry/not sorry for?