If your blog is very separate from your website, you might want to model what we did on the new ArtBizCoach.com and ArtBizBlog.com sites.
It was a last-minute decision, but a big Duh moment. . . . We used the same navigation menu for each site.
Here’s the Art Biz Coach site/menu:
And here’s the Art Biz Blog site/menu:
The only difference is the logo. Otherwise, visitors feel like they’re on the same site.
This is a game changer for me. It’s a solution for something that’s been bugging me for years.
It’s The Result Of Being an Early(ish) Blogger
The reason that Art Biz Coach and Art Biz Blog were separate in the first place is because I started the blog on a different blogging platform based on the best advice I had at that time.
If I had known better, I’d have done what I encourage all of my clients to do: build a WordPress site that integrates a blog with static pages. There is no reason to have a blog separate from a website.
I switched the blog to WordPress a few years ago, but the two sites still remained separate and I’ve always struggled with this.
Now they are both on WordPress (two different installations), but they look much more cohesive. As a bonus, I’ll get more people seeing my programs and products because of the new navigation menu on the blog.
I’m sure WordPress makes this easier to do than if you have an HTML site and a Blogger site. It’s also easier if you have an amazing Web guru like Pat Velte helping you.
Even if you can’t model this solution, I implore you to add a BLOG link to your website in your main navigation menu – even if it takes people to a new site and window. You’ll get more clicks on your blog link than on many other items in your menu because people expect to find new/fresh content there.
Make it easy for people to find your blog!