If you’re feeling a little like a wallflower or left out of the art conversation, here are a few ideas – short of renting billboard space – to get you back on the radar of the VIPs in the art world.
Most of these actions work well with arts administrators, arts writers, gallery directors, or curators. Any one of them would be a step in the right direction.
1. Add VIPs to your postcard distribution list.
You can’t do this with your bulk email, and you should be able to understand why a postcard in the mail is a gentler introduction than an email from someone you don’t know.
Always include a personal note.
2. Become a fan of Facebook pages that are simpatico with your goals.
Like the pages as yourself and as your business page so that you can see the status updates in both of your Facebook feeds.
Join the conversations on these pages and leave comments as your business page. This allows other visitors to click through and see your art.
3. Send a letter of admiration.
No one is immune to flattery!
People in administrative roles are no different from practicing artists. We all like to hear that our work is appreciated.
Compliment VIPs on their programs, exhibitions, books, or articles.
4. Write articles about your work.
In our How to Get Your Art Published in Magazines audio program, Leah Fanning Mebane suggests writing articles about your art and shares how she gets multiple articles and blog features every year.
Send copies of the published articles to the VIPs on your list as appropriate.
5. Be seen.
Attend lectures, gallery talks, and openings whenever you can.
Become a familiar face to the VIPs since familiarity breeds trust.
This is probably the most overlooked step. In a room full of art cognoscenti, set a goal of meeting two or three new people that are on your “I need to know them” list.
VIPs are human, too. They are there for the same reason you are: to be seen and to meet people.
How are you getting noticed?