I’ve received a lot of emails recently from artists giving me a discount in the spirit of the season – if I buy.
“My gift to you . . . because I appreciate you so much . . . is 10% off my work.”
I’m not certain this is a gift, but I’m willing to change my mind. Can you convince me otherwise?
Is offering a discount to buy your product or service really a “gift”?
A number of the offerings have been for 10%, which isn’t normally enough to compel interested buyers.
Would it be more likely to be a gift if the discount were steeper?
Does it matter that it’s called a gift in marketing messages?