My word for 2014 is clarity.
I didn’t sit down and randomly select a word or force it. I paid attention to what’s going on in my life. I listened to what I was asking for.
I have been feeling a little discombobulated and even unsure about how I can best serve you. In the last few months, I found myself repeatedly asking for clarity in specific situations.
A “Word for the Year” is a heavy burden to place on a handful of consonants and vowels. But you will be surprised at what a few letters can do to guide you.
Your word of the year should inspire and motivate you. It provides focus without limiting you. [ Tweet this ]
Let me tell you a little more about what I’m looking for from my word for 2014. My hope is that it inspires a little clarity in you.
Types of Clarity
First, I seek Clarity of Purpose.
Why do I do what I do? What motivates me? What do I want for my students and members?
I also seek Clarity of Action.
How do my team and I treat students, members, and customers? How can we be clearer in our offerings and instructions? How can I be clearer in my teaching and writing?
4 Things I’m Doing to Gain Clarity
1. Listening to you.
I’m listening to my inner voices, but I’m also listening to you. I absorb what you say on social media, on my blog, in emails, and in my classes.
2. Working with a new coach.
I am delighted that I found someone to help me simplify my business while strategizing for the future. The results of our first in-person meeting are scribbled on the paper you see in the photo above.
3. Taking classes and attending events.
Normally I would say that classes and events can lead to overwhelm, which doesn’t help with clarity. But the branding event – coupled with a recent class on writing a manifesto – contributed to clarity in some areas.
When you take a class, be sure that you aren’t just gathering information. You should be implementing what you learn immediately.
There’s nothing sexy about planning. But there’s something invigorating about the process.
I’ve got a big calendar on my wall for major events (you can also see it in the photo above); a marketing plan in Asana, my project- and task-organizing app; and am working on an editorial calendar for this newsletter, blog posts, and social media updates.
And the biggest piece of all is my income plan.
Why You Should Seek Clarity
There is so much noise out there.
There are so many possibilities.
It’s easy for anyone to get distracted, but it’s a particular warning zone for creatives. You want to soak everything in. And you’re sensitive to all of the stimuli.
The clearer you are about who you are and what you do, the easier your marketing will be for you. Clarity helps you stay on message. It helps you find your ideal buyers and collectors.
You don’t have to adopt Clarity as your word for 2014, but it should always be a goal. And whatever you choose as your word for the New Year will get you closer to that goal.
Do you have a word for 2014? Please share it in a comment.